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Furrytale Formula
Build your own Furrytale Formula by choosing from the 7 lessons below. Pick 1 or do them all! Attend 4 lessons within a 6-month period and receive a Platinum Pawrent Certificate. Attend 5 or more lessons within a 6-month period and receive an Elite Pawrent Certificate.
Lessons are up to 60 minutes, determined by questions covered. Educational material provided.
Email us for more information or to book your one-on-one lessons.
Rates are per household, and inclusive of sales tax and shipping, where applicable. Rates listed are for Cash/Venmo payments.
Debit/credit card payments incur a 3.5% + $0.30 processing fee.
A) SMART START
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Crate Training — What, Why, When, Where, How
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Potty Training (for puppies and adult dogs that have never been potty trained)
— Food & Water Intake, Methods, Routines & Schedules, Potty Tracker
Lesson: $150 - conducted virtually
B) THE MESSY MIDDLE
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Curating an Obedient Mind
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Establishing Routines and Expectations
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Incorporating Training into Daily Activities
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Developing Trust and Respect
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Identifying and Marking Behaviors
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Shaping Behaviors
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Human Leadership and Canine Confidence
Lesson: $150 - conducted virtually
C) YOU HAD ME AT HELLO
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Socialization — Who, What, Why, Where, When, How
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Canine Body Language
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Proper Introduction to Strangers
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Safe Introduction Amongst Canines
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Safe Activities with New Canine Friends
Lesson: $150 - conducted in person
D) DOMESTICATING THE WILD
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Enrichment & Energy Management
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Prey Drive vs. Reactivity
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Trust & Thresholds
Lesson $150 - conducted virtually
E) THE SECRET LIFE OF PETS
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In-Home Assessment of Canine's Living Spaces
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Integration with Resident Pets
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Fostering Friendship
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Advocating For All Canines in Your Home
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Resource Guarding —
Types, Reasons, Prevention, Solutions, Acclimation
Lesson $150 - conducted in person
F) NEW KID ON THE BLOCK
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Integration with Children
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Advocating for Both Child and Canine
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Identifying Warning Signs
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Building Borders
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Establishing Boundaries
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Creating Respectful Connections
Lesson $150 - conducted virtually
G) TRAINING TOOLS 101
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Safety Mechanics of Prong Collar & E-Collar
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Collar Fitting and Demonstration
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Safe Introduction of Prong Collar and E-Collar to Canine
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Reasons for Using Prong Collar and E-Collar
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Different Ways to Use Prong Collar and E-Collar
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Communicating via Leash, Prong Collar and E-Collar
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Marking Behaviors
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Pairing Leash + E-Collar for Enhanced Communication
Training Tools Used:
1. prong collar
2. backup connector
3. *e-collar + charger + remote
4. comfort pad
Lesson $130 - conducted in person
Training Tools $270 - optional, $50 off retail price
*The E-collars we use do NOT electrocute your dog, nor do they deliver an electric shock. They are fully waterproof. They utilize low-level neuromuscular electrical stimulation (NMES) which is the same technology used in TENS units, physical therapy muscle stimulators and medical devices used on humans. They do NOT burn, zap, shock or harm tissue. We incorporate
e-collars into our training as needed and do so in a responsible, informed, safe and humane manner. We are happy to discuss any concerns with you.
Read "Purely Positive, Force Free and Science" by Mark Plonsky, Ph.D. He is a scientist who has spent an almost 45-year career studying, researching, and teaching about animal learning and behavior, and has been dog training since 1990.

Congratulations on your new dog!
You're probably feeling excited, nervous and a tad overwhelmed. To help navigate your life together, we've compiled a list of common challenges faced by dog parents and created the Furrytale Formula. Whether you're a new pawrent or have had Fido for years, our Furrytale Formula will keep them in check and your sanity intact!







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