​Build your own Furrytale Formula by choosing from the 7 lessons below. Pick 1 or do them all! Attend 4 lessons within a 6-month period and receive a Platinum Pawrent Certificate. Attend 5 or more lessons within a 6-month period and receive an Elite Pawrent Certificate. 

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Lessons are up to 60 minutes, determined by questions covered. ​Educational material provided. 

Email us for more information or to book your one-on-one lessons. 

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Rates are per household, and inclusive of sales tax and shipping, where applicable. Rates listed are for Cash/Venmo payments.

Debit/credit card payments incur a 3.5% + $0.30 processing fee. 
 

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A) SMART START

 

• Crate Training — What, Why, When, Where, How 

• Potty Training (for puppies and adult dogs that have never been potty trained)

— Food & Water Intake, Methods, Routines & Schedules, Potty Tracker

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Lesson: $150 - conducted virtually

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B) THE MESSY MIDDLE

 

• Curating an Obedient Mind 

• Establishing Routines and Expectations

• Incorporating Training into Daily Activities

• Developing Trust and Respect 

• Identifying and Marking Behaviors 

• Shaping Behaviors

• Human Leadership and Canine Confidence

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Lesson: $150 - conducted virtually 

 

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C) YOU HAD ME AT HELLO

 

• Socialization — Who, What, Why, Where, When, How 

• Canine Body Language 

• Proper Introduction to Strangers 

• Safe Introduction Amongst Canines

• Safe Activities with New Canine Friends

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Lesson: $150 - conducted in person

 

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D) DOMESTICATING THE WILD

 

• Enrichment & Energy Management 

• Prey Drive vs. Reactivity

• Trust & Thresholds

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Lesson $150 - conducted virtually

 

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E) THE SECRET LIFE OF PETS

 

• In-Home Assessment of Canine's Living Spaces

• Integration with Resident Pets 

• Fostering Friendship

• Advocating For All Canines in Your Home

• Resource Guarding —

Types, Reasons, Prevention, Solutions, Acclimation 

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Lesson $150 - conducted in person

 

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F) NEW KID ON THE BLOCK

 

• Integration with Children 

• Advocating for Both Child and Canine

• Identifying Warning Signs

• Building Borders 

• Establishing Boundaries

• Creating Respectful Connections

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Lesson $150 - conducted virtually 

 

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G) TRAINING TOOLS 101

 

• Safety Mechanics of Prong Collar & E-Collar

• Collar Fitting and Demonstration

• Safe Introduction of Prong Collar and E-Collar to Canine

• Reasons for Using Prong Collar and E-Collar

• Different Ways to Use Prong Collar and E-Collar

• Communicating via Leash, Prong Collar and E-Collar

• Marking Behaviors

• Pairing Leash + E-Collar for Enhanced Communication

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Training Tools Used:

1. prong collar 

2. backup connector

3. *e-collar + charger + remote 

4. comfort pad 

 

Lesson $130 - conducted in person 

Training Tools $270 - optional, $50 off retail price 

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*The E-collars we use do NOT electrocute your dog, nor do they deliver an electric shock. They are fully waterproof. They utilize low-level neuromuscular electrical stimulation (NMES) which is the same technology used in TENS units, physical therapy muscle stimulators and medical devices used on humans. They do NOT burn, zap, shock or harm tissue. We incorporate

e-collars into our training as needed and do so in a responsible, informed, safe and humane manner. We are happy to discuss any concerns with you.

 

Read "Purely Positive, Force Free and Science" ​by Mark Plonsky, Ph.D. He is a scientist who has spent an almost 45-year career studying, researching, and teaching about animal learning and behavior, and has been dog training since 1990.

 

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About Your Trainer:

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​​​​​​The Furrytale Formula Educational & Training Program was created by Aishah Hammock, Founder and CEO of

The Haus of Dogs, after years of seeing preventable surrender requests — often ten to twenty per day from overwhelmed pet parents. Many of these situations could have been avoided with proper guidance, realistic expectations, and an understanding of canine behavior. Even those who had already hired trainers frequently reported inconsistent or short-lived results, revealing a significant gap in resources available to pet parents.

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To address this need, Aishah designed The Furrytale Formula to provide practical education, personalized training, and meaningful post-adoption (or post-purchase) support. She started working in the animal rescue industry in 2019 and has evaluated, fostered, and adopted out approximately 500 dogs to date, many of whom she trained and rehabilitated. Her work gives her extensive real-world experience with a wide range of temperaments and behavioral challenges. Her training approach is grounded in compassion, fairness, and behavioral science, blending classical and operant conditioning to create thoughtful, humane and individualized plans. She remains gentle in her methods while maintaining clear expectations and consistent accountability for every canine student.

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Beyond training and rescue, Aishah quietly supports domestic violence survivors (males included) and deploying service members who need safe temporary placement for their pets, as no one should have to choose between personal safety, duty, and the well-being of their animals. If you would like to be a safe space for dogs in such situations, please reach out.

 

When not working, she enjoys road trips in her Wrangler with her boys Castle, Bailey, and Axl. Her absolute favorite travel memory is dogsledding beneath the Aurora Borealis in Fairbanks, AK. She misses Dublin and Haus terribly, and hopes they are running free and enjoying endless pupcakes in Doggy Heaven.

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